SEO strategies always focus on visibility of the website since this is a world of internet. In the ongoing evolution of the search environment, features present on the SERP help capture users’ attention. Based on the targeted features, the proposals can increase your web site’s click-through rate (CTR) by a large margin. The following article goes deeper in explaining what SERP features are, their significance, some of the usual types you’ll encounter and the process of SERP feature optimization.
SERP features refer to that extra content shown on SERP aside from the organic links, on the search engine results page. These features include such highlighted snippets, knowledge panels, and artificial intelligence based overviews, etc.
All these features are designed to improve user satisfaction by being able to offer them immediate, sought answers without their needing to follow chain links.
